Digital Marketing Specialist

Location: Selby
Job Type: Permanent
Salary: £22k - £30k
Reference: J12931
Contact Name: Debbie Gough
Digital Marketing Specialist
Pay Per Click PPC
Selby
£22k - £30k
The Company
Lovely, modern company based in the heart of Selby are looking for an experienced Digital Marketing Specialist to support their clients.
The Role
We are looking for an experienced PPC (Pay Per Click) specialist to implement and manage paid
strategies for a portfolio of clients. This is a largely autonomous position and therefore,
previous PPC experience within an agency environment and the ability to work unsupervised, are both vital.
In this role, you will to be well-versed in the principles of paid and cross-channel strategy, search
engine marketing (SEM) and specifically experienced with lead generation.
You must possess at very least, Google Ads Search, Display and Mobile certifications, should also be
highly analytical (and possess a GA IQ certification as a minimum). Knowledge of SEO tactics and
channel attribution would be a distinct advantage
Your goal will be to ensure our online marketing efforts have the highest possible return on
investment/ lead generation.
We are looking for a highly motivated, commercially astute individual that will help build marketing
strategies and contribute to growth of our business.
There is multi-channel role exposure; however, the specialist is expected to lead the development of
PPC.
Duties
·Managing and implementing PPC strategies to maximise performance/ROI.
·Supporting/collaborating with SEO specialists (where applicable)
·Client relationship management.
·Assisting account managers and sales in meetings and discussions where technical expertise is required.
·Production of reports.
·Contributing to the growth of the company's capabilities and knowledge.
·Contributing to proposal development.
·Knowledge of devising and implementing SEO/CRO strategies would be an advantage, but not
·essential.
·Knowledge of Social Media advertising would be an advantage, but not essential.
Skills/Experience
·Excellent communications skills
·Experience within a similar role
·Google Analytics
·Pay Per Click experience
·Experience of Marketing Campaigns



This vacancy is advertised on behalf of gap personnel group (Quattro Recruitment Ltd & Quattro Healthcare Ltd) who operate as an Employment Business. gap personnel group is an Equal Opportunities Employer.

The gap personnel group are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job.  Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future.

By applying for the above position and providing your
personal data to us you understand that your data will be processed in line with our Privacy Policy. To
view our full Privacy Policy please go to: https://bit.ly/2GAtG1R
The gap personnel group are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Policy please click here. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for the interest in this role!