Marketing Executive – Content

Location: Tewkesbury
Job Type: Permanent
Salary: 22,000 - 30,000
Reference: MEC001

gap professional are operating as an employment agency on behalf of its client, a reputable based company who are looking for a Content Marketing Executive

Job Type: Permanent

Location:Tewkesbury

Hours of work: Monday to Friday (37.5)

Salary: £22-30K (Dependent on Experience) + Benefits

Summary:

You’ll be the heart of driving marketing campaigns across multiple segments for their software solutions. You’ll be supporting both inbound and outbound content marketing creation for social media, blogs, PR and email campaigns.

Ideal candidate will need to be a creative marketing professional, preferably with a writing background and an understanding of inbound marketing methodology. You should be able to develop engaging content to support new and existing customers throughout their path to purchase.

Responsibilities:

Work with the marketing team and other departments to create effective content that articulates our products benefits to our target segments
Create content to nurture new sign ups from unaware to purchase, advocacy and retention
Build and maintain a content calendar
Own the creation of content written in a consistent style in line with our company’s tone and mission. You will write clean, concise, well-polished copy
Produce high-quality articles, white papers, eBooks, playbooks, best practice guides, cheat sheets, blogs, press releases, email marketing messages, case studies, surveys, infographics and web copy
Stay up to date with the latest industry trends and customer challenges to create more effective, engaging content
Create, manage and publish content to social
Help organise events, exhibitions and associate promotional materials and campaigns
Write and proofread copy
Share content through various channels to drive traffic to the website
Create and manage email campaigns to improve user onboarding,  raise awareness of new features, upsell and cross sell services
Edit, proofread and improve content
Analyse web traffic metrics to understand what content is performing well
Receive customer feedback and generate ideas to increase customer engagement
Pitch new content concepts to drive traffic and increase brand awareness

Experience, attributes & skills sought:

Previous marketing experience, preferably with background in creating content for inbound marketing
Excellent grammar, punctuation and spelling skills
Clear, effective communicator—verbally and in writing—with the ability to be persuasive
Must be able to set relevant priorities on a daily basis as the job requires
Experience creating content for the web and growing social media audience
Expertise in management and publishing content through social media management software
Ability to analyse and present content and social performance
Proficiency in MS Office and WordPress
Experience with marketing automation tools such as HubSpot or similar would be a benefit through not essential
Project management skills and attention to detail
Excellent communication and writing skills
Qualification in marketing or relevant field of study

Closing date is 15th June

To Apply please follow the application process for the site this job is advertised on or email your CV By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Policy please visit our website. gap professional are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future


The gap personnel group are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future.
By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Policy please click here.