In 2019 we rebranded, rediscovered and redefined our core company values. We wanted our new brand to embody who we are, what we stand for, and be something that our co-workers, candidates and clients are proud of. (You can read all about our new identity here if you like).
Here's a quick video about how we developed our vision:
The change of branding was much more than a modernization project. It was the redefinition of the brand identity across the entire gap personnel group; gap personnel, gap professional, gap healthcare and gap technical.
We brought together a project team from different areas of the business. We put our heads together to rediscover the culture and values of our business and identify what makes gap… gap.
We began by developing our vision to become the first-choice recruitment partner by developing a brand our customers, candidates and employees are proud to be associated with.